1
We find families already looking
We target adult children 45-65 in your service area at the moment they start searching, after a fall, after a discharge, after a diagnosis.
For home care agency owners doing $250K+ a year
Add $250K a Year in Private Pay Cases - Without Chasing Referral Sources
That is around 14 new private pay clients over twelve months at typical rates. A projection based on your numbers, not a past result. We build and run the acquisition system that gets your intake team on the phone with in-market families in under five minutes.
12 spots a month. Applications reviewed within 24 hours.
Apply For Your Growth Call
A few questions about your agency and your market so we can come to the call prepared.
By applying you agree to be contacted by phone, text and email about your application. Your details are never sold or shared. Reply STOP to any text to opt out.
How it works
2
We disqualify before you ever see them
Every inquiry answers who the care is for, where they live, how they intend to pay and how soon they need to start. Medicaid-only, out-of-area and job seekers never reach your intake team.
3
We connect you in under five minutes
The second a qualified inquiry comes in your phone rings and the family gets a text from your agency. If your team misses the call an automatic text goes out so the lead does not walk.
4
We keep working the ones who are not ready
A 14-day text and email sequence keeps your agency in front of families who are weeks from deciding.
5
You see the whole thing on one dashboard
Inquiries, contact rate, consultations booked, cases won, cost per case, reviewed with you every week.
Questions we get asked most
Over the 90-day partnership you invest roughly $10,500. If we have not generated at least twice that in new private pay care revenue, we keep working at no further management cost until we have. We measure it against signed care contract value, not clicks or impressions. It holds provided inquiries are called back inside 15 minutes during business hours, ad spend stays at the agreed level, and every case closed gets logged.
$2,000 a month for the management, plus your ad budget, which starts at $50 a day and goes straight to Meta on your own card. It never passes through us.
$2,000 + ($50 x 30) = $3,500 a month, all in.
Over a 90-day partnership, about
$10,500
Here's the arithmetic worth doing before we speak. National median for non-medical home care is around $35 an hour. A private pay client on 25 hours a week is roughly $3,800 a month in billing. At a 30-40% gross margin that is about $1,300 a month in gross profit, from one client. One new case covers the whole monthly cost while they are on service. Everything after that is yours.
Over 90 days you will invest around $10,500 all in. If we have not generated at least twice that,
$21,000 in signed care contracts
we keep working at no charge until we have.
$10,500 x 2 = $21,000.
At $3,800 a month in billing, that is roughly one client who stays six months, or two who stay three. Not twice the leads. Twice the money. Leads are easy to promise and easy to deliver without changing your revenue. Three conditions, and they are the mechanism rather than fine print: inquiries are called back within 15 minutes during your business hours, ad spend stays at the agreed level, and every case you close is logged so we are both looking at the same number. After 90 days it is month to month with 30 days' notice.
Live within 7 days of onboarding, and you will see inquiries in the first week. Cases are slower and we will not pretend otherwise. Families take days to weeks to decide. What to expect: inquiries in week 1, consultations in weeks 2-3, first case usually inside the first month. That is why the guarantee runs to 90 days and not 30. The ad account needs roughly 30 days just to learn who to target, so judging this at day 30 is judging it before it has finished.
A lead broker sells the same name to three agencies and their job ends when they hit send. Everything we generate is exclusive to you. But the inquiry is only half of it. The other half is the speed-to-lead connection, the missed-call text, the 14-day follow-up, business-hours-only ad scheduling, and reporting that tells you what a case actually costs to acquire. Why that matters:
respond in 5 minutes instead of an hour and your odds of reaching that family rise by an order of magnitude.
A family in a crisis window contacts around three agencies. The one that wins is usually the fastest, not the best.
Campaigns that reach families while they are searching, a qualification form, instant call and text connection to your intake team, a 14-day follow-up sequence, and one dashboard to see it all.
Every inquiry answers four things before it reaches you: who the care is for, what town they are in, how they intend to pay (private, insurance or Medicaid) and how soon they need to start. Medicaid-only, out-of-area, and people looking for caregiving work never reach your intake team.
Answer the phone when it rings, and run the consultation. Setup is an onboarding call of about an hour, access to your Facebook page and ad account, and a phone number the system can text from. Everything else - traffic, screening, connection, follow-up, reporting - is us.
$50 a day minimum, about $1,500 a month
paid directly to Meta on your own card. We do not mark it up and it does not pass through us, so you can see every cent in your own account. Below $50 a day the campaign cannot gather enough data for targeting to settle, and you end up paying for the learning period over and over.
You do. Everything runs in your agency's name and stays with you - the ad account, the pixel, the audience data, the inquiries. If we stop working together, you keep all of it.
No. One agency per service area. Two clients in the same market means bidding against ourselves, which raises the cost for both of them.
Then this will not help you, and we will say so on the call rather than take your money. This works for private pay specifically. If most of your census is Medicaid or insurance funded, the arithmetic above does not carry the cost.
We review your application and, if your market is a fit, send times for a Growth Call where we walk through your territory and your current intake process.